.SWOOSH, a web3 platform developed by the favored sports activities model Nike, has already generated greater than $1 million in gross sales from its first sneaker-themed non-fungible token (NFT) assortment.
The robust gross sales quantity signifies that regardless of some early technical points and delays, the demand for well-designed footwear within the metaverse is wholesome.
“We bumped into an unexpected error that held up the minting course of. This additionally blocked further purchases,” the .SWOOSH crew wrote in a tweet on the primary day of the final sale on Might 24.
Earlier than that, the sale of the NFTs started for an unique group of chosen customers on Might 15, a couple of week after the initially deliberate launch date on Might 8.
On the time of writing on Friday, greater than 71,000 NFTs had been offered, data from Polygonscan confirmed.
{The marketplace} began out with a complete stock of 106,453 NFTs on the market.
Every NFT is promoting for $19.82, with the worth referencing the discharge 12 months of Nike’s unique Air Drive 1 sneaker.
Given the worth tag, Nike’s NFT gross sales have now seemingly surpassed $1.4 million.
Regardless of already bringing in round $1.4 million, feedback from the .SWOOSH crew about an extension of the pre-sale for chosen customers have indicated that not less than that a part of the sale was transferring slower than anticipated.
“As a reminder, we’ve prolonged the First Entry Sale till Wednesday at 11:59 PM PDT to make sure you have loads of time to take part,” the crew wrote on Twitter on Might 17.
Nike first launched its .SWOOSH web3 platform in November of 2022, with plans to promote digital sneakers for lower than $50 a pair.
On the time, RTFK, an organization that creates NFTs and digital sneakers for the metaverse and that was later acquired by Nike, described .SWOOSH as a possibility to carry hundreds of thousands of individuals into the web3 house.
“.SWOOSH is a platform for Nike’s digital creations, for them to be extra accessible and to onboard the subsequent hundreds of thousands into the fantastic world of web3 and digital property,” RTFKT mentioned.
