How SEO works step by step?

SEO is short for Search engine optimization. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines like yahoo, bing etc.

In very basic terms, SEO works by optimizing a website so as to make it more visible, attractive and relevant to search engine algorithms. The aim is to improve the visibility of the website so that it appears higher up on SERPs (search engine results pages), thereby driving more traffic to the site.

There are various methods used to achieve this goal, but the most common and effective ones are:

1) On-page optimization

2) Off-page optimization

3) Link building

4) Social media engagement

5) Keyword research

6) Content marketing

7) Analyzing competitor websites

8) Creating informative and keyword-rich content

9) Optimizing website speed and performance

10) Implementing responsive design

11) Creating a mobile-friendly website

12) Using correct HTML tags and structure

13) Submitting your website to search engines

14) Creating local listings and directories

15)Monitoring your SEO progress and analytics.

On-page optimization: This refers to all the measures that can be taken directly within the website in order to improve its position in the search rankings. This includes factors such as page titles, meta descriptions, header tags, keyword density, image optimization, etc.

Off-page optimization: This encompasses all the activities that are carried out outside of the website to improve its visibility and search engine ranking. The most common methods include link building, social media engagement, directory submissions, etc.

Link building: This is the process of acquiring links from other websites (preferably high quality and relevant websites) which point back to your own site. This is seen as a vote of confidence by Google and will help to improve your website’s search engine ranking.

Social media engagement: This refers to the process of interaction and engagement with potential and existing customers/clients on various social media platforms such as Facebook, Twitter, LinkedIn, etc. It is a great way to build relationships and create brand awareness.

Keyword research: This is the process of identifying and targeting relevant keywords that potential customers are using to search for products or services similar to what you offer. This helps to ensure that your website appears when these keywords are searched for.

Content marketing: This is a form of marketing that focuses on creating and distributing high quality, relevant and engaging content (such as blog posts, articles, infographics, etc.) in order to attract and retain customers.

Analyzing competitor websites: This involves researching and analyzing your competitors’ websites in order to identify their strengths and weaknesses. This information can then be used to improve your own website and search engine ranking.

Creating informative and keyword-rich content: This is one of the most important aspects of SEO. The content on your website must be well-written, informative and contain relevant keywords that are associated with your business/products/services.

Optimizing website speed and performance: Google considers website speed as a ranking factor. Therefore, it is important to ensure that your website loads quickly and is free from any technical errors.